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Kia Optima wins International Car of the Year award

The Kia Optima winner of Road & Travel Magazine's 2013 International Car of the Year award.

The Kia Optima is the International Car of the Year.

It carried off the prestigious Road & Travel Magazine title at the 2013 North American International Auto Show (NAIAS) in Detroit. Completely redesigned for the 2013 model year, the Optima’s stunning design combined with modern amenities and impressive value propelled the mid-size sedan to becoming the top-selling Kia vehicle in 2012. 

“We are thrilled that our best-selling Optima has earned the distinction of being named International Car of the Year by Road & Travel Magazine, further elevating its status in the midsize segment," said Michael Sprague, executive vice president of marketing and communications, KMA.  "The Optima continues to attract new customers to the Kia brand by offering an impressive combination of design, performance, comfort and technology.  All of this while still maintaining Kia’s unmatched value proposition." 

Road & Travel Magazine gives 10 ICOTY awards to new or existing model year vehicles with significant and/or impressive improvements. These awards are based on the emotional connection between the consumer and vehicle. The winners are chosen by the ICOTY jury, which consists of nationally renowned automotive journalists from respected publications such as MSN Autos, Car and Driver and Consumer Guide® Automotive.

FOOTNOTES

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