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Kia moving up

The all-new Kia Optima.

Kia has moved up.

According to the 2012 study released October 3, by Interbrand, the world’s largest brand consultancy agency the Kia Motors Corporation enters the exclusive list of the ‘Top 100 Best Global Brands’. Advances in product quality, design and innovative marketing were noted as key factors for Kia’s dramatic brand value increase

The Korean motor company’s remarkable increase in brand value is now estimated at $4.1 billion USD, which firmly sets the automaker at 87th place on the ‘Top 100 Best Global Brands’ list. This is a 50 per cent increase from last year’s estimated brand value and far exceeds the average automotive brand value growth rate of 11per cent. 

The 2012 edition of Interbrand’s annual ‘Best Global Brands’ study was executed through a comprehensive brand performance analysis using best practice research methodology by expert analysts. The study measures a corporation’s financial performance in terms of the raw financial return to investors; role that a brand plays in the actual purchase decision; and brand strength, which is the ability of a brand to secure the delivery of expected future earnings.

The strong increase in Kia’s brand value closely mirrors the company’s recent surge in global sales, which have posted three consecutive double-digit year-or-year gains to cement Kia’s position as the world’s fastest growing major automotive brand. Over this three year period (2008-2011), Kia’s annual global sales have grown by 81per cent to nearly 2.5 million units.

FOOTNOTES

1 Pricing, specifications, availability and terms of offers may change without notice. Prices on this page are listed in Barbados Dollars (BBD) and exclude taxes, duties and preparation expenses. Prices are valid for the period ending December 2018.

2 On the Road charges comprise of: Road Tax, Number Plates, Tint, Rust Proofing and Mats

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