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Kia's best-seller gets even better

The Kia Optima 2016

"We have momentum with the current car, even in its fifth year, so we wanted to continue that." 

And Kia officials say the Optima's styling, penned by the venerable Peter Schreyer, has aged well, and for its 2016 refresh, the car maintains its overall DNA, including the trademark "tiger nose" fascia.   

Behind the familiar sheetmetal, though, the car has grown in nearly every dimension, leading to a lower, wider stance and improved interior packaging -- packaging that was already among the best in the midsize segment. 

The Korean automaker opted not to reinvent its best-seller,  instead following a policy that keeps what's working while refining everything else. 

And the 2016 Optima sedan is "the most important vehicle in their franchise, said an official, pointing out that the Optima accounts for nearly a quarter of Kia's U.S. sales;  about 120,000 units so far in 2015

Basic models come with Bluetooth connectivity and satellite radio, but navigation and a larger screen are optional starting on the LX 1.6 and standard on all SX/SX-L trims, while the SX-L models get quilted leather heated and cooled front seats.

In upmarket SX-L trim, those rear passengers also get heated, quilted-leather seats and side-window sunshades, while the front-seat occupants get the same upholstery, along with heated and cooled seating, dual-zone climate control and multiway adjustable power thrones.

Basic models come with Bluetooth connectivity and satellite radio, but navigation and a larger screen are optional starting on the LX 1.6 and standard on all SX/SX-L trims. 

Safety gear including blind spot detection and rear cross-traffic alert comes standard on SX-L, but is available on all trim levels.

FOOTNOTES

1 Pricing, specifications, availability and terms of offers may change without notice. Prices on this page are listed in Barbados Dollars (BBD) and exclude taxes, duties and preparation expenses. Prices are valid for the period ending August 2018.

2 On the Road charges comprise of: Road Tax, Number Plates, Tint, Rust Proofing and Mats

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