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Kia signs NBA player

Blake Griffin leaps over a new 2011 Optima midsize sedan to win the 2011 Sprite Slam Dunk competition.

Sales are up at Kia Motors America.

An industry best 44.8 percent, the company's diverse sports marketing properties have driven dramatic increases in consumer awareness, perception and consideration for the brand in the USA.

And in a groundbreaking partnership Kia has signed Blake Griffin, one of the most recognisable young players in professional basketball, to serve as an official spokesperson for the Kia Motors brand around the world.

The multi-year deal builds upon the memorable connection forged between Griffin and Kia Motors after he leaped over a new 2011 Optima midsize sedan to win the 2011 Sprite Slam Dunk competition and footage of the dunk was featured in Kia's advertising.

Griffin is the only current professional basketball player with a global marketing relationship with an automaker.

The partnership with Griffin comes hot on the heels of a similar signing in Barbados by the brands agents McEnearneyQuality Inc.'s signing of gospel artist Toni Norville and reggae singer Buggy as ambassadors for the brand.


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