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Kia unveils Novo Concept at Seoul Motor Show

A side view of the Kia Novo Concept.

Kia Motors unveiled its latest concept car; the Kia Novo, at the Seoul Motor Show 2015. 

And it the hints at the design direction for the brand’s next-generation compact vehicles could be taking,  featuring bold, coupé-inspired styling and a minimalist driver-focused cabin.

Taking its name from the Latin word ‘novatus’ (meaning renewed or refreshed), the Kia Novo concept is aimed at modern urbanites with stressful jobs and frantic schedules. Interpreted by Kia’s designers, the name ‘Novo’ represents the concept of making something new and fresh. The Novo establishes a calming, focused environment in which drivers can refresh and rejuvenate as they transition from one life commitment to the next.

FOOTNOTES

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