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Kia wins iF Product Design Awards

Kia receives iF design awards for its three-door pro_cee'd and innovative Optima iPad app.

The second-generation Kia pro_cee’d is Kia’s latest model to be recognised for its exceptional design, earning a prestigious iF product design award. 

The three-door pro_cee’d, which will go on sale in the second half of 2013, was a winner in the ‘Transportation Design’ category of the awards, which saw more than 3,000 products entered from 48 countries.

A jury of over 30 industry professionals judged the entries on design quality, workmanship, innovation, functionality and safety.

The accolade is the fifth iF design award for Kia, which has won almost 20 awards for design since 2009.

The all-new pro_cee’d differs significantly from the five-door cee’d, featuring a dynamic wedge shape and muscular ‘shoulders’.

The roofline has been lowered by 4mm and the B-pillars moved 22mm rearwards, while the side panels, tailgate, rear light clusters and rear bumper have all been redesigned.

Kia also received the highly sought-after ‘iF Communication Design’ award in the ‘Digital Media – Mobile Applications’ category, coming on the heels of a “Best of the Best" distinction by the red dot awards in recognition of Kia’s all-new Rio iPad application.

Available for download in the iTunes app store for free,  the Kia Optima iPad app boasts a multitude of engaging content, which all work together to create a truly interactive experience. Users can explore the fully interactive e-publication which allows to the Optima in 720° rotations, flip through available colors and wheel options; and browse through a plethora of multimedia content and information in a matter of seconds.

FOOTNOTES

1 Pricing, specifications, availability and terms of offers may change without notice. Prices on this page are listed in Barbados Dollars (BBD) and exclude taxes, duties and preparation expenses. Prices are valid for the period ending December 2018.

2 On the Road charges comprise of: Road Tax, Number Plates, Tint, Rust Proofing and Mats

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