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Kia wins three design awards

The new Kia Cee'd, (left), and Kia GT, winner of the concept award.

Kia has won three design awards in the Automotive Brand Contest 2012.

The new Kia Cee’d; launched in June triumphed in the exterior category and also received an honourary special mention for exceptional innovation in the interior category, while the high profile jury selected the Kia GT as the winner of the concept award. The rear-wheel drive sports sedan design study celebrated its world premiere in September 2011 at the Frankfurt Motor Show.

The Automotive Brand Contest, which was held for the first time last year, has become an internationally recognised competition. It is open to car manufacturers, automotive parts suppliers and companies delivering design and brand communications services to the automotive industry. There are a total of 16 awards categories, covering vehicle design, parts and accessories, technology, digital, branding and events activities.

This year’s two Kia award winners are key models for the brand. The second generation of the cee’d, Kia’s best-selling model in Europe, features styling typically found on a sporty coupe, but offers the space and functionality of a five-door hatch. Its upmarket exterior design boasts a chrome-framed glasshouse and muscular lines on the bonnet, complemented inside by an ergonomic, driver-oriented control panel and refined interior, all backed by Kia’s industry-leading 7-year warranty.

The Kia GT design study was inspired by 1970s grand tourers, and combines supple, muscular proportions with a sophisticated, elegant four-seat interior. It offers a glimpse into Kia’s future design philosophy.

The Automotive Brand Contest 2012 award presentation ceremony will be held at the Paris Motor Show on Automotive Designers’ Night, 27 September 2012.


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