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Kia wins top design award

Kia Motors Corp. has received the highly sought-after “best of the best” award in the communication design category from red dot, one of the largest and most-acclaimed international design competitions.

It was awarded in recognition of the excellent design quality of the all- new Rio iPad application from the renowned experts from all over the world who formed the red dot jury in 2012.

In a process lasting several days, they evaluated every single one of the 6,823 entries. Every year, a few works stand out from the overall pool of high-quality submissions and are awarded the “red dot: best of the best” distinction. This year, the red dot jury assigned only 63 such distinctions for exceptional creative achievements.

Released last November and designed for both the European and General Markets (Central and South America, Caribbean, Asia (excluding China and Korea), Pacific, Middle East and Africa), the all-new Rio app is Kia Motor’s second e-publication installment. 

Users can enjoy a truly immersive experience while exploring the popular B-segment Rio’s sporty and dynamic design, smartly styled interior, innovative convenience features and eco-friendly powertrains. The e-publication boasts a multitude of engaging content that work together to create a true sense of discovery including 360° exterior/interior views, customisation tool to view available colours and wheel options, 3D intro movie, photo & video gallery, and Kia company and design story content.

The application is available for download in the iTunes app store for free.

FOOTNOTES

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