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MQI Sales Day

Sales Executive Pedro Callender, right, and Marketing Manager Margaret Hoyte, left, discussing the features of the Kia Rio to a customer during the ‘On Air” session of the MQI Sales Day, May 9, 2015

Positive response to MQI sales day 

The adventurous minds of consumer for crossovers,  young families and the baby boomers, the Kia family took center stage at local dealers McEnearneyQuality Inc’s (MQI) Sales Day at their Wildey headquarters recently.

And Sales and Marketing Manager Margaret Hoyte in praising her staff for their efforts at making the day the success that it was, as well as the new and old customers who responded positively to the initiative, said it was a successful day.

It started early, according to the Hoyte, and for those Barbadians who it may have slipped, it was carried live on two radio stations and was well received.

“We saw the life in the effort from early and as the day got older, the numbers filled the showrooms- there was much interest in the Kia models, especially the Rio, as well as the eye-catching Cerato Koup and the sedan, as well as the Sorento and the Sportage”, Hoyte added.

But the morning was not all taken by Kia,  as there was much interest in the Mazda line, including the BT50 along with BMW, and Hoyte said the $1000.00 saving offered on the day, was very well received.

“It could have gone in several directions but it was a near-perfect day for us at MQI and we will not be resting on our laurels but will be keeping this momentum going”,  she noted.

The marketing manager said that instead of focusing primarily on a particular demographic, the company is aiming at those persons who are looking at what they are getting for the product and service offered in the marketplace.

FOOTNOTES

1 Pricing, specifications, availability and terms of offers may change without notice. Prices on this page are listed in Barbados Dollars (BBD) and exclude taxes, duties and preparation expenses. Prices are valid for the period ending October 2018.

2 On the Road charges comprise of: Road Tax, Number Plates, Tint, Rust Proofing and Mats

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